# SIM-based Call Management CRM for Auto Dealerships
_URL: https://calliyo.com/industries/automobile · Built for: Showroom sales teams, used-car desks, service-bay coordinators_

> Convert test-drive bookings into deliveries. Run service-due recall campaigns. Track every walk-in lead end-to-end.

## Overview
Indian auto dealerships generate huge enquiry volume from OLX, CarWale, CarDekho, and walk-ins — but conversion to delivery hovers at 8-15%. Most of the leak is lazy follow-up. Calliyo gives the showroom a tracked sales line, the service bay a recall queue, and the dealer principal end-to-end visibility.

## Where auto dealerships teams lose deals

### Test-drive no-shows
30%+ of booked test drives don't show. Sales advisor blocked the slot for nothing.

### Cold leads die
OLX / CarWale enquiries get one WhatsApp, no follow-up. The lead converts at the next dealership.

### Service recall misses
5,000-km / 10,000-km service alerts go to email. Customer goes to a local mechanic.

### No principal visibility
Principal can't tell which sales advisor is dialing, which one's converting, which one's just present.

## How Calliyo fixes each one

### Test-drive reminder cadence
Booked → 24h SMS + 2h WhatsApp + advisor pre-call. No-show rate drops to under 15%.

### Lead-list outbound queue
OLX / CarWale / Facebook Lead Ads dump straight into Calliyo. Auto-assign to next available advisor; 5-min callback rule.

### Service-due auto-call
Every customer's service-due date queues 7 days in advance. Service advisor calls, books slot, customer arrives. Recall recovery doubles.

### Principal dashboard
Calls per advisor, test drives booked, test drives shown, deliveries closed. End-to-end funnel by advisor.

## Common auto dealerships use cases
- Authorised passenger-car dealerships (Maruti, Hyundai, etc.)
- Two-wheeler dealerships
- Pre-owned car dealers
- Multi-brand car aggregators (Cars24-style)
- Commercial vehicle dealers

## A day with Calliyo
1. OLX / CarWale lead arrives → auto-assigned to advisor; first call within 5 minutes
2. Test drive booked; reminder cadence dispatched automatically
3. Post-test-drive, advisor follow-up call queued for next day
4. Service-due 7 days out → auto-call queued; service advisor books the slot
5. Principal sees per-advisor funnel: leads → test drives → deliveries

## Frequently asked questions

**Does Calliyo work for a multi-brand dealer (one entity, multiple OEMs)?**

Yes — each brand can be a sub-account with its own advisors and lead pool. The dealer principal sees consolidated reports across brands.

**Can we sync to OEM DMS (Maruti's system, etc.)?**

Calliyo doesn't replace the OEM DMS — bookings, allocations and invoicing live there. Calliyo handles the sales-conversation layer and pushes call activity + lead stage back to the DMS via webhook where the DMS supports it.

**How is service-recall list managed?**

Upload your delivery roster with last service date and service interval. Calliyo's recall queue auto-fires the appropriate windows (5,000 km / 6 months / 10,000 km / 12 months) per make-model.

**Can the showroom and the service bay share the same customer record?**

Yes — same customer, separate workflow tags (sales-stage vs service-stage). Each team sees what's relevant; the principal sees both.

**What about pre-owned car desks where the lead source is messier?**

Pre-owned desks often pull from OLX, Cars24, Spinny, and direct walk-ins. Calliyo accepts all four streams via webhook + manual entry. The SIM-based dialer is especially useful for pre-owned because the ticket size justifies more calls per lead.