# SIM-based Call Management CRM for Coaching Institutes
_URL: https://calliyo.com/industries/coaching · Built for: Admissions teams, parent-counselling staff, fee-renewal collectors at coaching centres_

> Convert enquiries into enrolments. Run parent-counselling cadences. Collect renewal fees on time.

## Overview
Coaching institutes in India — UPSC, JEE, NEET, CAT, banking — convert maybe 8-12% of enquiries into enrolments. The rest leak to slow follow-up and missed parent calls. Calliyo gives counsellors auto-dialed lists, parents a clear callback experience, and the centre principal visibility into who's selling and who's stuck.

## Where coaching institutes teams lose deals

### Enquiry leak
Walk-in registers, online forms, and demo registrations pile up. Half never get a callback within 24 hours.

### Parent-counselling drift
Parents need 2-3 calls before enrolment. Counsellors do 1, then move on.

### Fee-renewal slippage
Quarterly / yearly renewals lapse because nobody chases them on the phone.

### No coaching-call coaching
Counsellors who close at 15% and 4% earn the same. The centre never reviews their calls.

## How Calliyo fixes each one

### Auto-dial enquiry queues
Upload the day's enquiry register; counsellor presses dial-next. 80-100 conversations a day becomes routine.

### Parent counselling cadence
Auto-build a 3-touch cadence: enquiry → demo invite → post-demo close call. Counsellor sees what to say and when.

### Fee-renewal recall
30-day-before-renewal queue. Counsellor calls; renewal fee collected via UPI link sent during the call.

### Call review for coaching
Centre head reviews bottom-quartile counsellor calls weekly. AI summary highlights objections, missed close attempts.

## Common coaching institutes use cases
- UPSC / IAS coaching
- JEE / NEET test-prep
- Banking / SSC competitive exams
- School-board tutorial centres
- Language and skill coaching

## A day with Calliyo
1. Enquiry captured (walk-in form / website / phone) → auto-queued for callback
2. Counsellor calls; books demo / counselling slot
3. Demo / counselling reminder cadence dispatched
4. Post-demo, counsellor pitches enrolment; UPI fee link sent live
5. 30-day-before-renewal recall queue auto-fires

## Frequently asked questions

**Does Calliyo replace our existing student management system (SMS / LMS)?**

No — fee tracking, attendance, content delivery stay in your LMS. Calliyo handles the front-of-funnel admissions calls and the renewal-call layer. Most institutes integrate via webhook so call activity reflects in the LMS.

**Can we use it for offline-only coaching with no app?**

Yes. Counsellors install the Android app on their phones; everything else (centre admin, dashboard) runs on a browser. Students don't install anything; they just receive calls and WhatsApp messages.

**How does parent-counselling differ from student-counselling?**

Calliyo lets you tag the contact role (parent vs student vs both). The cadence and call script differ — parents care about outcomes and price, students care about peers and faculty. The counsellor sees the right framing on screen.

**Is this suitable for very small coaching centres (1-3 teachers)?**

Yes — start on the Personal plan (₹99/month annual) for a single counsellor. Move to Teams when admissions becomes a separate function.

**What about offline batch-renewal where we collect cash?**

You can mark a contact as 'cash collected at centre' in the call log. Calliyo doesn't process the payment; it just records the outcome and stops further reminder calls for that cycle.