# SIM-based Call Management CRM for D2C Brands
_URL: https://calliyo.com/industries/d2c · Built for: D2C ecommerce sales, support, and retention teams_

> Recover abandoned carts on call. Run COD-confirmation campaigns. Win back lapsed customers — without burning Shopify credit.

## Overview
Indian D2C brands lose 60-70% of abandoned carts and 15-20% of COD orders to non-confirmation. Email nudges don't move the needle; phone calls do. Calliyo gives your retention team a tracked outbound queue, AI summaries, and a 5-minute setup that doesn't need your CTO.

## Where d2c brands teams lose deals

### Abandoned carts left to email
Email recovery flows convert at 5-10%. A short outbound call converts at 25-35%, but you need someone to actually make the call.

### COD-confirmation theft
Unconfirmed COD orders ship and don't get delivered. RTO eats your unit economics.

### Lapsed customer reactivation
Customers who haven't ordered in 90 days are easy to win back — if you can reach them on a call, not just email.

### Support disguised as sales
Customer-care calls are full of upsell signals nobody captures.

## How Calliyo fixes each one

### Abandoned cart outbound queue
Calliyo auto-queues every cart abandoned >2 hours. Agents dial the queue with one button and convert 25-35%.

### COD confirmation calls
Every COD order over ₹X auto-queues a confirmation call within 2 hours. Confirmed orders ship; unconfirmed get held.

### Reactivation campaigns
Tag customers by last-order date. Calliyo builds a recall queue for any segment (90-day lapsed, 180-day lapsed).

### Upsell flag from support
AI summary detects when a support call mentions repeat purchase intent. Auto-tags the contact for the sales queue.

## Common d2c brands use cases
- Skincare and beauty subscription brands
- Apparel — return-prevention and reorder
- Health & supplements — refill reminders
- Home goods — install / setup follow-up
- F&B subscriptions

## A day with Calliyo
1. Cart abandoned in Shopify → webhook fires → lead in Calliyo queue
2. Agent auto-dials the queue; AI shows last-viewed product and discount eligibility
3. Order placed live on the call OR follow-up scheduled
4. COD order confirmation call within 2 hours
5. Manager dashboard tracks RTO%, recovery rate, agent ticket count

## Frequently asked questions

**Does Calliyo integrate with Shopify?**

Yes — via webhooks. Cart abandons, COD orders, and customer events fire into Calliyo's queues. Most setups take an hour.

**How does it handle pin codes that fail delivery?**

Calliyo can mark a contact as 'do not call' or 'COD ineligible by pin code'. Agents see the flag before dialing so they don't waste time.

**Can we run discount-code campaigns over the call?**

Yes — agents can generate one-time discount codes from inside the call screen (via your Shopify or commerce backend integration). The code is logged against the call for ROI tracking.

**What's the typical cart-recovery lift?**

D2C brands moving from email-only to email-plus-call recovery typically see 15-25% extra recovery on top of their existing email rate. Per-cart unit economics depend on AOV.

**Does it work for international brands selling into India?**

If you have an Indian fulfilment team or call partner, yes — they get Calliyo on their team SIMs. International call origination needs a regular telecom plan with international roaming or a local SIM in India.