# SIM-based Call Management CRM for Edtech & Coaching _URL: https://calliyo.com/industries/edtech · Built for: Counsellors, admissions teams, course-sales reps at edtech and coaching institutes_ > Convert demo-class registrations into paid courses. Auto-track every counsellor call. Cut the no-show rate on demos. ## Overview Indian edtech runs on the demo-class funnel: ad → free demo → counsellor calls → paid enrollment. Every drop-off in that funnel costs ₹400-2,000 in CAC. Calliyo gives counsellors auto-dialed call queues, AI summaries of student conversations, and managers a live view of who's converting and who's stuck. ## Where edtech & coaching teams lose deals ### Demo no-shows Half the students who register for a free demo never join. Without a reminder cadence, the demo seat is empty and the lead is lost. ### Counsellor inconsistency Some counsellors close at 18%, others at 4%. Nobody knows why because the calls aren't recorded or coached. ### Expensive paid traffic Edtech CAC has tripled. Every dropped lead from a Facebook ad is ₹400-2,000 wasted. ### Slow lead distribution Manual round-robin in a Google Sheet. Hot leads sit untouched for hours. ## How Calliyo fixes each one ### Auto-dial demo follow-ups Counsellor opens the app and presses one button. Calliyo dials the next student in the demo queue, opens their profile, and logs the call when it ends. ### Call recording + AI summaries Every counsellor call is recorded and summarised. Managers review the bottom-quartile performers' calls and coach what's actually breaking. ### Real-time lead routing New form-fill or ad lead lands; Calliyo assigns it to the next available counsellor in under a minute. No more 4-hour lag. ### Demo reminder cadence Calliyo sends WhatsApp / SMS reminders 24h, 2h, and 30 min before the demo. No-show rate drops 30-40%. ## Common edtech & coaching use cases - K-12 online tutoring (BYJU's-style) - Test-prep institutes (UPSC, JEE, NEET, CAT) - Skilling / vocational courses - Language learning - Higher-ed admissions consultants ## A day with Calliyo 1. Lead form-fills on landing page → auto-assigned in <60 seconds 2. Counsellor auto-dials, books a demo class slot 3. WhatsApp + SMS reminder cadence sent automatically 4. Post-demo, counsellor calls; Calliyo records the objections 5. Manager dashboard shows counsellor conversion, average dial-time, top objections ## Frequently asked questions **Does Calliyo work for offline coaching institutes?** Yes. Even fully offline coaching centres use it for parent enquiries, fee follow-ups, and renewal calls. The SIM-based model means you don't need to install anything beyond an Android app on counsellor phones. **Can we connect Calliyo to Facebook Lead Ads?** Yes — via a webhook. New leads land in the counsellor app within seconds. Most edtech teams pair it with a Zapier flow or direct webhook from their LMS. **How does it handle the demo-then-close cycle?** We tag each lead with a stage (demo-booked → demo-attended → enrolled / dropped). Calliyo's reminders and follow-up queue are stage-aware, so a 'demo-attended' lead gets different cadence from a 'demo-booked'. **Is call recording compliant in India?** Disclosure-then-record is the standard practice. Calliyo plays a recorded disclosure at the start of every outbound call ('This call may be recorded for quality') and stores recordings encrypted. Aligns with the DPDP Act consent norm. **What's the minimum team size?** 1 user on the Personal plan (₹99/month annual). The Teams plan starts at 5 users with the auto-dialer and admin panel.