# SIM-based Call Management CRM for Real Estate
_URL: https://calliyo.com/industries/real-estate · Built for: Brokers, channel partners, property sales teams, site-visit coordinators_

> Track every enquiry from 99acres, MagicBricks and Facebook Lead Ads. Auto-log site-visit follow-ups. Close more deals from the same lead pool.

## Overview
Real estate teams in India lose more deals to slow follow-up than to anything else. Buyers shortlist 5-7 projects in a single Sunday — whoever calls back first usually wins. Calliyo turns every team SIM into a tracked sales line, so missed calls become callbacks, site visits get scheduled in one tap, and managers see who's actually working their pipeline.

## Where real estate teams lose deals

### Lead leakage from portals
99acres and MagicBricks dump 50+ enquiries a day. Half are lost between the portal inbox and the broker's phone.

### Slow first-touch
The 5-minute rule is real — buyers who get a call back within 5 minutes are 3-4x likelier to convert. Manual assignment kills it.

### No visibility into broker activity
Managers can't tell who's actually calling, who's coasting, or which projects are getting attention.

### Site-visit chaos
Site visits booked on WhatsApp, confirmed verbally, and then forgotten. Buyers show up to locked sites.

## How Calliyo fixes each one

### Auto-route portal leads
Pull leads from 99acres / MagicBricks / Facebook Lead Ads via webhook. Calliyo auto-assigns to the next available broker and logs the first call.

### 5-minute callback nudges
Any unassigned lead older than 5 minutes alerts the team admin. No lead sits cold.

### Manager dashboard
Live view of calls per broker, average call duration, conversion-to-site-visit rate. Spot the slacker, coach the closer.

### Site-visit reminders
Schedule a site visit during a call; Calliyo sends a WhatsApp confirmation to the buyer and a calendar reminder to the broker. No more no-shows from the broker side.

## Common real estate use cases
- Residential project sales teams
- Channel partner network management
- Resale and rental brokerages
- Commercial leasing teams
- Plot / pre-launch marketing

## A day with Calliyo
1. Lead arrives from 99acres → auto-assigned to the next broker on duty
2. Broker calls; Calliyo records, transcribes the budget + locality + intent
3. Site visit booked; buyer gets WhatsApp confirmation, broker gets calendar block
4. Auto follow-up after 24 hours if no callback. After site visit, 48-hour reminder.
5. Manager dashboard shows broker activity, conversion rate, deal stage

## Frequently asked questions

**Does Calliyo integrate with 99acres and MagicBricks?**

Yes — Calliyo accepts inbound leads via webhook from any portal that supports lead-export (99acres, MagicBricks, Facebook Lead Ads, MagicPin, NoBroker, builder microsites). Leads land in the agent's app within seconds.

**How does Calliyo handle channel-partner brokerages?**

Each channel partner gets their own sub-account with their own brokers and lead pool. The parent brokerage sees consolidated reports across partners. Pricing is per active user.

**Can buyers reach my team on a single virtual number?**

Calliyo uses the SIMs in your team's phones, not virtual numbers. If you need a single landline-style number for branding, run Calliyo for outbound and a cloud-telephony tool for inbound IVR — see our comparison pages.

**Will Calliyo replace my existing CRM (Sell.do, Salesforce)?**

Calliyo can replace the calling-and-follow-up layer. Property inventory, booking workflow, and accounting usually stay in your existing CRM. We sync deal stage and call activity via webhook.

**Does it work in tier-2 / tier-3 cities with patchy network?**

Yes — that's the whole point of SIM-based. Calls go over regular cellular voice (2G/3G fallback), so they connect even when 4G data drops. Logs sync when the phone reconnects.