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SIM-based Call Management CRM for Auto Dealerships

Convert test-drive bookings into deliveries. Run service-due recall campaigns. Track every walk-in lead end-to-end.

Built for: Showroom sales teams, used-car desks, service-bay coordinators

Where auto dealerships teams lose deals

The four most common workflow gaps we see.

Test-drive no-shows

30%+ of booked test drives don't show. Sales advisor blocked the slot for nothing.

Cold leads die

OLX / CarWale enquiries get one WhatsApp, no follow-up. The lead converts at the next dealership.

Service recall misses

5,000-km / 10,000-km service alerts go to email. Customer goes to a local mechanic.

No principal visibility

Principal can't tell which sales advisor is dialing, which one's converting, which one's just present.

How Calliyo fixes each one

Every pain point above maps to a workflow Calliyo runs out of the box.

Test-drive reminder cadence

Booked → 24h SMS + 2h WhatsApp + advisor pre-call. No-show rate drops to under 15%.

Lead-list outbound queue

OLX / CarWale / Facebook Lead Ads dump straight into Calliyo. Auto-assign to next available advisor; 5-min callback rule.

Service-due auto-call

Every customer's service-due date queues 7 days in advance. Service advisor calls, books slot, customer arrives. Recall recovery doubles.

Principal dashboard

Calls per advisor, test drives booked, test drives shown, deliveries closed. End-to-end funnel by advisor.

Common auto dealerships use cases

  • Authorised passenger-car dealerships (Maruti, Hyundai, etc.)
  • Two-wheeler dealerships
  • Pre-owned car dealers
  • Multi-brand car aggregators (Cars24-style)
  • Commercial vehicle dealers

A day with Calliyo

What the workflow actually looks like end-to-end.

  1. 1

    OLX / CarWale lead arrives → auto-assigned to advisor; first call within 5 minutes

  2. 2

    Test drive booked; reminder cadence dispatched automatically

  3. 3

    Post-test-drive, advisor follow-up call queued for next day

  4. 4

    Service-due 7 days out → auto-call queued; service advisor books the slot

  5. 5

    Principal sees per-advisor funnel: leads → test drives → deliveries

Frequently asked questions

Does Calliyo work for a multi-brand dealer (one entity, multiple OEMs)?

Yes — each brand can be a sub-account with its own advisors and lead pool. The dealer principal sees consolidated reports across brands.

Can we sync to OEM DMS (Maruti's system, etc.)?

Calliyo doesn't replace the OEM DMS — bookings, allocations and invoicing live there. Calliyo handles the sales-conversation layer and pushes call activity + lead stage back to the DMS via webhook where the DMS supports it.

How is service-recall list managed?

Upload your delivery roster with last service date and service interval. Calliyo's recall queue auto-fires the appropriate windows (5,000 km / 6 months / 10,000 km / 12 months) per make-model.

Can the showroom and the service bay share the same customer record?

Yes — same customer, separate workflow tags (sales-stage vs service-stage). Each team sees what's relevant; the principal sees both.

What about pre-owned car desks where the lead source is messier?

Pre-owned desks often pull from OLX, Cars24, Spinny, and direct walk-ins. Calliyo accepts all four streams via webhook + manual entry. The SIM-based dialer is especially useful for pre-owned because the ticket size justifies more calls per lead.

Run your auto dealerships calls on Calliyo

14-day free trial. No credit card. Set up on your team’s existing SIMs in 5 minutes.

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