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SIM-based Call Management CRM for Edtech & Coaching

Convert demo-class registrations into paid courses. Auto-track every counsellor call. Cut the no-show rate on demos.

Built for: Counsellors, admissions teams, course-sales reps at edtech and coaching institutes

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Where edtech & coaching teams lose deals

The four most common workflow gaps we see.

Demo no-shows

Half the students who register for a free demo never join. Without a reminder cadence, the demo seat is empty and the lead is lost.

Counsellor inconsistency

Some counsellors close at 18%, others at 4%. Nobody knows why because the calls aren't recorded or coached.

Expensive paid traffic

Edtech CAC has tripled. Every dropped lead from a Facebook ad is ₹400-2,000 wasted.

Slow lead distribution

Manual round-robin in a Google Sheet. Hot leads sit untouched for hours.

How Calliyo fixes each one

Every pain point above maps to a workflow Calliyo runs out of the box.

Auto-dial demo follow-ups

Counsellor opens the app and presses one button. Calliyo dials the next student in the demo queue, opens their profile, and logs the call when it ends.

Call recording + AI summaries

Every counsellor call is recorded and summarised. Managers review the bottom-quartile performers' calls and coach what's actually breaking.

Real-time lead routing

New form-fill or ad lead lands; Calliyo assigns it to the next available counsellor in under a minute. No more 4-hour lag.

Demo reminder cadence

Calliyo sends WhatsApp / SMS reminders 24h, 2h, and 30 min before the demo. No-show rate drops 30-40%.

Common edtech & coaching use cases

  • K-12 online tutoring (BYJU's-style)
  • Test-prep institutes (UPSC, JEE, NEET, CAT)
  • Skilling / vocational courses
  • Language learning
  • Higher-ed admissions consultants

A day with Calliyo

What the workflow actually looks like end-to-end.

  1. 1

    Lead form-fills on landing page → auto-assigned in <60 seconds

  2. 2

    Counsellor auto-dials, books a demo class slot

  3. 3

    WhatsApp + SMS reminder cadence sent automatically

  4. 4

    Post-demo, counsellor calls; Calliyo records the objections

  5. 5

    Manager dashboard shows counsellor conversion, average dial-time, top objections

Frequently asked questions

Does Calliyo work for offline coaching institutes?

Yes. Even fully offline coaching centres use it for parent enquiries, fee follow-ups, and renewal calls. The SIM-based model means you don't need to install anything beyond an Android app on counsellor phones.

Can we connect Calliyo to Facebook Lead Ads?

Yes — via a webhook. New leads land in the counsellor app within seconds. Most edtech teams pair it with a Zapier flow or direct webhook from their LMS.

How does it handle the demo-then-close cycle?

We tag each lead with a stage (demo-booked → demo-attended → enrolled / dropped). Calliyo's reminders and follow-up queue are stage-aware, so a 'demo-attended' lead gets different cadence from a 'demo-booked'.

Is call recording compliant in India?

Disclosure-then-record is the standard practice. Calliyo plays a recorded disclosure at the start of every outbound call ('This call may be recorded for quality') and stores recordings encrypted. Aligns with the DPDP Act consent norm.

What's the minimum team size?

1 user on the Personal plan (₹99/month annual). The Teams plan starts at 5 users with the auto-dialer and admin panel.

Run your edtech & coaching calls on Calliyo

14-day free trial. No credit card. Set up on your team’s existing SIMs in 5 minutes.

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